brand
consulting

Creative New York was launched as a consulting firm with the sole goal of assisting entrepreneurs, small and medium businesses with branding, revitalization, and startup services. By learning your brand story and intentions, we develop creative solutions to bring you growth and visibility in the marketplace. Our main goal is to create a solution that can provide multiple services needed for the brand to succeed. We strive to give each business one point of contact for all growth-related elements. By building relationships of value and creating brands people want to invest in. While growing your brand, help build your reputation and shape your company’s action

Our Services

Our outcome-focused solutions span research, strategy, and execution. Creative and engaging, our approach is multi-faceted. We are here to help and listen.

BRAND RESEARCH

Brand and name equity research

Brand positioning development

Market segmentation and customer acquisition strategy

Positioning evaluation and messaging prioritization

Customer experience journey

Effectiveness tracking and ROI measurement

Creative evaluation

Communications optimization

Product and service innovation

BRAND STRATEGY

Naming

Brand architecture

Brand strategy

Vision, mission, values development

Brand positioning and pillars

Customer experience strategy

Culture change

Voice of the brand messaging

BRAND CREATIVE AND DESIGN

Corporate identity

Face of the brand visual expression

Internal and external brand launches

Social, digital and website development

Sales tools and training

Marketing collateral, campaigns and execution

BRAND MANAGEMENT

Brand tracking and measurement

Brand filter development

Brand standards and guidelines

Brand champion networks

Infusing the brand into performance and compensation

Infusing the brand into hiring and training